Craftfolio

A social media platform for crafters

Craftfolio was created by DIYers for DIYers. They wanted to create an app that helps a DIYer/Crafter be successful in all of their projects by providing a reliable resource for quality tutorials and inspiration. This app fosters a community where members can share photos of their completed work along with the tutorial they reference and any advice or things they learned while completing the project.

UX Challenges

For crafters, it is challenging to find a one-stop-shop for inspiration and tutorials for craft projects. There are several resources out there for inspiration, but very few that are free! Another thing these sources lack is the community aspect. Craftfolio blends the two worlds together: craft inspiration/instruction and social support. The main goals I wanted to accomplish with the app:

Create a one-stop-shop for high quality craft / diy tutorials and inspiration.

Create a place where users can upload and share projects they have worked on which could lead to a larger crafting community.

UX Solutions

Mobile App:

Designed a mobile app that combined tutorials with social media. A place where users can upload their own tutorials, share projects they have worked on, search for projects, follow accounts, and give/receive feedback.

Process

Interviews

Conducted six interviews with people who identify as crafters/diyers to try to understand their needs and wants. I found that most struggle with finding inspiration and would love to have a place to share the work they have done. From the interviews I created three personas in my target market. For each persona I did an empathy map and journey maps.